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Blockchain-Backed Aid Groups Could Be The Future Of Philanthropy


Blockchain-Backed Aid Groups Could Be the Future of Philanthropy


Blockchain-Backed Aid Groups Could Be the Future of Philanthropy

A month after Russian troops invaded Ukraine, an organization called Gitcoin raised over $800,000 for initiatives to support Ukraine with protective equipment, food and aid. It's one of many causes that Gitcoin and other so-called impact DAOs are funding through blockchain technology.  

Impact decentralized autonomous organizations, or impact DAOs, use crypto tools as a source for public good and an alternative way to support social causes. Consider it the blockchain version of a nonprofit. 

Ukrainian aid, the fight for reproductive rights and efforts to reverse the effects of climate change are all getting aid from impact DAOs to rally support. 

These organizations aim to correct what they see as the institutional underfunding of public initiatives and causes. A DAO (pronounced "dow") is a fancy way of saying that it is a self-governing body that makes decisions based on community votes rather than executive decisions. Anyone who buys tokens for a particular DAO is able to vote on what decisions the organization makes, like what social issue to donate funds to. 

Crypto enthusiasts have created DAOs for everything from building high-status friend groups to buying the Constitution. With impact DAOs, however, the mission is more philanthropic -- and ambitious. 

In theory, impact DAOs and similar cryptocurrency projects seek to correct the failings of traditional institutions by funding public goods that go undersupported in society. They have been created to support everything from reproductive rights organizations in Texas to aid for climate change. Impact DAOs run counter to the idea that everything related to cryptocurrency is about making a quick buck. 

In practice, it's a bit muddier. Impact DAOs and blockchain projects focused on aid represent a novel way of disrupting long-standing acceptance of how philanthropy and giving work. Still in their infancy, they face barriers to accessibility and a general distrust from the public due to the volatile crypto market. It's just one of the many ways the crypto world intends to overhaul the status quo. 

A new philanthropic model 

DAOs have been around since 2016, but in 2021, right when cryptocurrencies like bitcoin and ether were topping new all-time-high valuations, there was a shift. More Web3 and cryptocurrency enthusiasts began to imagine how virtual technologies could have a more tangible, positive impact on society, Scott Moore of Gitcoin explained. 

Moore and co-founder Kevin Owocki created Gitcoin in 2017 to fund software developers creating the foundation for Web3, which blockchain proponents dub the next generation of the internet. The nebulous idea broadly refers to a decentralized internet deeply integrated with crypto and NFTs. 

Even though Gitcoin began as an impact DAO for funding software, in the years since, it's funded causes associated with climate change, aid for people in Ukraine, and arts and culture. 

"We want to make the case that Web3 public goods are more than just infrastructure," Moore said. "They're things like the climate we live in, our health and wellness, and the diversity of our community. We can't just exist in this metaverse. We need to actually have impact in this world as well."

Because a community of members decides what issues an impact DAO will fund, Moore believes it's more egalitarian than an individual coming in with a donation or a new technology for an underserved community and directing how to use or spend resources. 

Since these donations take place on the blockchain, another benefit of the impact DAO model is increased transparency and community oversight, said Robbie Heeger, president and CEO of Endaoment, a crypto donation platform. The blockchain is a public ledger, meaning anyone can see who donated how much, and who voted for what. 

Hefty amounts of money have been raised by impact DAOs and traditional nonprofits on Endaoment, with around $3 million donated for Ukraine Humanitarian Aid, around $2 million for physics-related research and experimentation and around $500,000 for reproductive rights. 

"There's this conception that all of this stuff is out there and going to happen in the future. I really get the impression, from our vantage point, that not only are impact DAOs a real thing happening now, raising significant amounts of money, but they are also overhauling conventional philanthropic systems," Heeger said. 

20 more steps 

But developing relationships with trustworthy local organizations that won't take advantage of disenfranchised communities is a key part of philanthropy work that's important to establish and something that impact DAOs need to work on.

That's according to Devin Mathias, who as the senior director of development for the Center for Disaster Philanthropy, has spent his whole career in the nonprofit world consulting or working with philanthropic groups.

"I feel like part of what the general crypto world and environment wants is, at their core, to disrupt," Mathias said. "There's times that can be great and that can be effective. There's times it's going to only cause more problems and make things harder." 

Mathias is open to new ways to simplify philanthropy. But the charity process requires time and effort to weed out organizations that can't be trusted and develop relationships with ones that can. He worries impact DAOs may move too indelicately for the charity process. 

Mathias noted that, on paper, it may be attractive to donors that these DAOs are providing communities with potential answers to these infrastructural issues, but it could also further complicate existing problems.

"You just created 20 steps for [the community] to go from receiving a gift to actually helping them," Mathias said. "There's a lot of power in just giving cash to the right people, so they can go from zero to impact quickly." 

Beyond the DAO 

There are a few other hiccups funding public goods through impact DAOs will have to work through before gaining widespread acceptance. People can generally understand the big picture, but relaying the details of the technology is thornier, said Darrell Jones III of developmental Web3 infrastructure organization city3.

Jones is trying to create a thriving, hyperlocal community in Oakland, California, by developing Web3 tools, like a local cryptocurrency called Oak. city3 isn't a DAO, but Jones partnered with impact DAO Gitcoin to create a community funding process as a form of governance to determine which local nonprofits the community would want to fund. The project is still in development, but city3 has been working with Oakland residents to participate. 

The language and digital tools around cryptocurrency and Web3 are particularly inaccessible to folks outside of the ecosystem, Jones said. Another hurdle the crypto community will have to overcome is gaining the trust of the communities it wants to serve, not to mention the fact that most people don't have crypto wallets to store digital coins.

"The specifics are harder for folks to grasp. And then using the technology the way it is today is even more challenging," Jones said. Jones stressed that they are working on these issues, and city3 is still in the early developmental stages. 

Endaoment's chief operating officer, Zach Bronstein, also noted that it's not just about getting these new ideas into people's heads; it's also about changing the narrative around crypto itself from a get-rich-quick scam to an effective way to fund causes and communities. 

"The more that there exist things in cryptocurrency that feel juvenile or scammy, that makes it less likely that people will be willing to participate in this space," Bronstein said. "So the more mature that this space gets …  the easier time that we're going to have creating tools that benefit nonprofits in a real, tangible way."

The real world 

Some of the skepticism around this new technology is justifiable. With the collapse in value of several cryptocurrencies and a new, exclusionary technology being pitched as a salve for real-world issues, it's reasonable that many are casting a critical gaze at DAOs. 

Even when it fulfills its purpose of raising funds for different causes, the results can raise some eyebrows. 

When Gitcoin initiated rounds to raise money for Ukraine, there was a disparity in the number of contributions for donations that could immediately help Ukrainians in comparison to the kind of causes that excite crypto donors. For example, in Gitcoin's 13th funding round, there were opportunities to fund aid in Ukraine, climate and ethereum infrastructure. An accounting tool that protects privacy got a vast majority of contributions, with only a fraction going to more practical needs like protective equipment. The funding came just a month into the conflict. 

"There's been too little research and too little interest in serving people that may be skeptical of Web3," said Gary Sheng, co-founder of Dream DAO. 

A former Google software engineer, Sheng co-founded Dream DAO with a vision to empower young people from all over the world to use Web3 for good, but now he's "unplugging from responsibility" after leading Dream DAO through its first six months. Sheng said he wants to better understand how impact DAOs can be used for people outside of the Web3 world, where "normal people are and where our grandmas are." 

"If Web3 isn't greatly improving the lives of a lot of people who may really not like Web3," Sheng said, "it is not realizing its full potential."


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From Otherside To Azuki: Every NFT Collection Worth Knowing


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From Otherside to Azuki: Every NFT Collection Worth Knowing


From Otherside to Azuki: Every NFT Collection Worth Knowing

A year ago, nonfungible tokens were written off as jokes. They were sold for confounding prices that made NFTs both scary and confusing. But one year later... NFTs are still scary and confusing. Many still write them off too -- fair enough -- yet the burgeoning industry has survived longer than many prediced. 

Slowly but surely, they're entering the mainstream. Celebrities with household names use NFTs as profile pictures, seen by the tens of millions who follow them. Brands like Nike and Adidas are striking deals with NFT makers to enter the metaverse. 

If you're peripherally aware of NFTs, you probably know of the Bored Ape Yacht Club. Maybe it's the only one you know about. But though it is the most well known NFT collection, it's but one of many "blue chip" (which typically refers to a sustained floor price of over 10 ether) sets that, for good or ill, have acted as NFT market pioneers. This is a list of those NFT collections worth knowing. 

The most recent addition is a collection of land deeds for Otherside, the upcoming Bored Ape metaverse, which broke Ethereum upon its April 30 launch

A few notes before we begin. First, this list only includes rundowns of NFT collections, not stand-alone pieces of art and not NFTs 101. The unspoken convention is that most NFT collections span between 5,000 and 10,000 tokens, featuring variations of the same design that make some much rarer than others. This has come into vogue for, among other reasons, the fact that it encourages communities to grow around these collections. As we'll see, membership into a genuine and helpful community is a big selling point for some big-name NFTs.

Second, the term "floor price" is used frequently: It essentially refers to the cheapest price you can buy an NFT for in any given collection. (I'm using USD for simplicity.) For instance, Bored Ape Yacht Club's floor price of $340,000 means the lowest price a holder has listed their NFT for sale is $340,000, but sales go far above that.

CryptoPunks

CryptoPunks, cited as the first NFT collection.

Yuga Labs.
  • Launch price and date: Free, June 2017
  • Current floor price: 60 ether ($176,000)
  • Highest sale: 8,000 ether ($23.3 million)

CryptoPunks is the OG NFT collection: 10,000 8-bit Punks. It's often cited as the first NFT set, and it's definitely the first set to gain significant cultural traction. While future successful collections have become blue chips by offering some kind of utility -- whether real or imagined -- buying a CryptoPunk is likened to buying a piece of history. 

The collection created by Larva Labs launched in 2017 and was a "free mint" at the time: Customers only had to pay a transaction fee, but nothing for the NFT itself. It's now impossible to buy a CryptoPunk for less than $150,000. CryptoPunks set two trends that would become standard fare in the NFT world. Thanks in large part to CryptoPunks, most (though not all) collections are 10,000 pieces strong. 

Second, each CryptoPunk has a series of traits and attributes that rank it on a scale of rarity in the set. This collectable quality is something you now see in practically every NFT set, and CryptoPunks is often cited as the inspiration. The CryptoPunks brand was bought earlier this year by Yuga Labs, creators of the next collection. 

Bored Ape Yacht Club

Bored Ape Yacht Club, the most famous NFT brand. 

Yuga Labs
  • Launch price and date: 0.08 ether ($250), April 2021
  • Current floor price: 116 ether ($341,000)
  • Highest sale: 769 ether ($2.3 million)

If the average NFT speculator knows any collection, it's Bored Ape Yacht Club. That's because of the celebrities that have bought into the collection and use its apes as profile pictures on social media: Steph Curry, Eminem, Jimmy Fallon... it's quite the list.

Bored Ape Yacht Club's creator has aspirations far beyond being an NFT collection, too. Yuga Labs launched cryptocurrency Ape Coin in March 2022, the same month it bought the CryptoPunks and Meebits brands, and is developing a metaverse called Otherside. The team's ambitions also extend past the blockchain and virtual reality with a movie trilogy in development, partnerships with companies like Adidas and a forthcoming vinyl figurine line.

Bored Ape Yacht Club's floor price is high because, like everything else on this list, owning one has become a status symbol. But also, many are betting that if any NFT collection can survive and thrive in the mainstream, it'll be Bored Ape Yacht Club.

Mutant Ape Yacht Club

Mutant Ape Yacht Club, a set of 20,000 mutated apes.

Yuga Labs.
  • Launch price and date: 3 ether ($9,000), August 2021
  • Current floor price: 26 ether ($76)
  • Highest sale: 350 ether ($1.1 million)

Most NFT projects have road maps that sketch out the months or years that follow initial public sale. The first phase of Yuga Labs' road map for the Bored Ape Yacht Club was a mysterious airdrop. Every BAYC owner received a free vial of mutant serum that came in one of three varieties: M1, M2 and M3. Owners then had the option of holding on to the serum or pouring it on their Bored Ape. Doing the latter would produce an entirely new NFT for a newer collection: the Mutant Ape Yacht Club. 

Alongside the 10,000 Mutants that could be created by BAYC holders, an additional 10,000 were sold in a public sale via Dutch auction. Mutants started at 3 ether ($9,000) and dropped in price every 10 minutes. They sold out almost immediately, even at these high prices. (Most NFTs have a public sale price between $250 and $600.)

MAYC are essentially what they say on the tin: mutated Bored Apes. The premise was to expand the collection and make the brand more accessible to newcomers. BAYC NFTs were already inaccessibly expensive by August 2021, trading for well over 20 ether ($60,000). With 20,000 NFTs in the collection, MAYCs are less scarce and therefore less costly than the original collection. Still, they've become blue chips in their own right.

BAYC holders who held onto their Mutant Serum are sitting pretty, too. The M1 and M2 Serums fetch well over $100,000 each. There were only ever eight M3 Serums created, so they sell for much more. The last time one was sold, it was for 1,542 ether... aka $5.9 million. There are two M3 Serums yet to be used on Bored Ape NFTs. 

Otherside

Three examples of Otherside land. Like profile-picture NFTs, parcels of land have attributes that make some scarcer than others. 

Yuga Labs
  • Launch price and date: 305 Ape Coin ($5,800), April 30, 2022.
  • Current floor price: 3.45 ether ($10,100).
  • Highest sale: 333 ether ($950,000).

Otherside is the last Bored Ape Yacht Club-related NFT on this list, and also the most recent to launch. It's a collection of land deeds for Yuga Labs' upcoming Otherside metaverse, which promises to be a huge MMO-style game with a true digital economy that runs off NFTs, like these land deeds, and Ape Coin. The public sale on April 30 consisted of 55,000 land deed NFTs, with the rest being airdropped to BAYC and MAYC owners. Another 100,000 will be distributed to those who "contribute" to Otherside in the coming months. 

The relatively low floor price is deceptive. It's a huge collection, about 10-times the size of a typical NFT set, and there's huge disparities within it. Six-figure sales for scarce land, with rare artifacts and attributes, are common. Between the public sale, in which Yuga Labs raised $320 million, and secondary sales on OpenSea, nearly $1 billion has been spent on Otherside land in less than a week. 

CyberKongz

CyberKongz, the first NFT collection with "utility". 

CyberKongz
  • Launch price and date: 0.01 ether ($30), March 2021
  • Current floor price: 43 ether ($126,000)
  • Highest sale: 215 ether ($755,000)

Bored Apes aren't the only primates of note in the NFT space. They were beaten to the punch two months earlier by CyberKongz, a pixelated batch of gorillas.

CyberKongz is often cited as the first NFT collection with "utility" -- that is, art that does more than just be art. Initially, the collection consisted of 1,000 "genesis" Kongz. These generated 10 $BANANA (a cryptocurrency) per day. If you owned two Kongz and 600 $BANANA, you could breed those NFTs to create a BabyKong. (In the trio above, the center NFT is a BabyKong while the left and right NFTs are Genesis Kongz.) 

The BabyKongz don't generate $BANANA tokens, but they sell for around $15,000 each. 

It took nearly a week for CyberKongz to sell out, but their popularity is in the fact that owning them generates passive income. At the height of their value (so far), $BANANA tokens were selling for $20 each -- and Genesis Kongz produce 10 tokens per day. Even today, the tokens go for $5 each. Assuming that price remains stable, that's approximately $18,200 in passive income a year. Not bad if you bought a Genesis Kong in 2021 for $30.

Azuki

Azuki, arguably the most successful NFT collection of 2022 so far. 

Azuki
  • Launch price and date: 1 ether ($3,000) at a Dutch auction, January 2022
  • Current floor price: 28.5 ether ($84,000)
  • Highest sale: 420 ether ($1.3 million)

Since the NFT boom, many collections have tried to embody the anime aesthetic. A few projects (The Sevens, 0n1 Force and Divine Anarchy) garnered huge amounts of hype and saw big launch price sales, but couldn't sustain that excitement long term. Azuki is only a few months old, but it seems to have done the trick.

Crafted by former Overwatch art designer Arnold Tsang, Azuki has become one of the few collections to reach a floor price of over 20 ether ($62,069). It may dip from its current perch of 24ish ether, but Azuki's success is already staggering: With $570 million-worth of Azuki NFTs bought and sold on OpenSea alone, it's the sixth most successful collection of all time. 

There's also a secondary collection called Beanz, which is... a set of beans. They sell for $17,000, and no one knows what they do. 

World of Women

World of Women, an NFT collection famed for celebrating diversity. 

World of Women
  • Launch price and date: 0.08 ether ($260), July 2021
  • Current floor price: 6 ether ($17,000)
  • Highest sale: 260 ether ($634,000)

In most online circles, WoW refers to World of Warcraft. In NFTs, those three letters mean World of Women. This collection's appeal is obvious: Crypto communities are notoriously dude-centric, and NFT groups only a bit less so. World of Women is a project created exclusively by women and designed to encourage a more diverse NFT community. 

Apart from the Bored Ape Yacht Club, it's probably the NFT collection that's caught the most mainstream attention. Owners of WoW NFTs include Dez Bryant, Eva Longoria and Reece Witherspoon. Witherspoon is perhaps the most passionate of the bunch, as her Hello Sunshine media company is producing a TV series and a film to expand the World of Women brand. 

WoW's success has been an inspiration for more woman-centric collections, like Boss Beauties and Sad Girls Bar.

Doodles

Doodles, a set of 10,000 with pastel colors that have become iconic in NFT circles. 

Doodles
  • Launch price and date: 0.123 ether ($380), October 2021
  • Current floor price: 20.7 ether ($61,000)
  • Highest sale: 296.69 ether ($1.1 million)

There are a few reasons why Doodles has seen huge success. Its founders already have a background in NFTs for one, having worked on the 2017 CryptoKitties collection that crashed the Ethereum blockchain when NFTs were in their infancy. The team also manages the DoodleBank, a treasury with millions of dollars inside where holders can vote on how the funds are invested. Celebrities like Justin Bieber have bought in, too.

But really, Doodles went pop thanks to the art's pastel colors and squiggly design aesthetic, which have become iconic in NFT circles. 

Since launching in October 2021, the team has subsequently released an unusual second collection called Space Doodles. Unlike other secondary collections (like the Mutant Ape Yacht Club), Space Doodles is what's called "Non-Dilutive." It uses a blockchain technology called "wrapping" to change the NFT's appearance without needing to create a new NFT.

Owners can strap their Doodle into a spaceship, but when they do the original Doodle NFT is "docked" in a vault. Take the Doodle out of the spaceship, and the Space Doodle goes into the vault and the original Doodle returns to the holder's wallet. The idea is to experiment with changing the appearance of existing NFTs without diminishing their overall scarcity by creating a secondary collection.

As more NFT brands expand into movies, games and TV, the ability to change the appearance of existing NFTs is a trend we're likely to see more of. 

VeeFriends

VeeFriends, an NFT collection by Gary Vaynerchuk.

VaynerX
  • Launch price and date: 2.5 ether ($7,500) at a Dutch auction, May 2021
  • Current floor price: 9 ether ($26,000)
  • Highest sale: 130 ether ($492,000)

You can't be in the NFT space for long without chancing across Gary Vaynerchuk, better known as Gary V. Vaynerchuk, who runs VaynerX and is the co-founder of Resy. He's also a huge NFT proponent and is among the burgeoning industry's biggest influencers. His first collection, VeeFriends, launched in May 2021 and has retained a floor price near or above 10 ether ($30,000).

The collection harnesses Vaynerchuk's status as a popular NFT figure: Each token was drawn by Vaynerchuk and grants three years' access to VeeCon, Vaynerchuk's annual "Web3" conference. Many also came with special benefits, like gifts from Vaynerchuk and his team or the ability to hang out with the man himself. 

A sequel, VeeFriends Season 2, was released in April, and features 50,000 NFTs instead of the original's 10,000.

Clone X 

CloneX, designed by Takashi Murakami. 

CloneX
  • Launch price and date: 2 ether ($6,100), November 2021
  • Current floor price: 18 ether ($53,000)
  • Highest sale: 450 ether ($1.25 million)

Takashi Murakami is a Japanese artist with 2.5 million followers on Instagram, so it makes sense that an NFT collection designed by him would also do well. CloneX is not only the second biggest anime-style collection behind Azuki; it's also the most popular 3D collection in the NFT world. 

CloneX is a 20,000-strong collection about two things: diversity and fashion. Characters feature a wide range of skin tones, hairstyles and more. The developer company, RTFKT, specializes in virtual sneaker design and decked out the characters with hypebeast aesthetic. 

CloneX is likely to be around for a while: Nike, in an effort to plant its foot squarely in the metaverse, bought RTFKT in December 2021. That's already paid dividends for CloneX holders, who earlier this year were airdropped mystery boxes that ended up containing virtual Nike sneakers -- some of which have sold for five figures.

Cool Cats

Three Cool Cats NFTs.

Cool Cats, one of the NFT world's most recognized mascots. 

Cool Cats
  • Launch price and date: 0.06 ether ($189), July 2021
  • Current floor price: 4.7 ether ($14,000)
  • Highest sale: 320 ether ($1.1 million)

If you speak to NFT proponents, one argument they often make is that NFTs are good for artists. Cool Cats and its designer Clon are in many ways the poster child for that position. For over 10 years, Clon drew a character named "Blue Cat" under The Catoonist pseudonym, but it never caught on. His Cool Cats NFT collection, however, did. 

Inspired by his Blue Cat, over $312 million has been spent on Cool Cats. One fifth of profits go back to community initiatives, and there's a secondary collection called Cool Pets but, like Doodles (which it preceded), it's become a hit thanks to the financially accessible art. 

Moonbirds

Moonbirds, the newest NFT blue chip.

Proof Collective
  • Launch price and date: 2.5 ether ($10,000), April 2022
  • Current floor price: 29.5 ether ($86,000)
  • Highest sale: 350 ether ($1.02 million)

Behind Otherside, Moonbirds is the freshest collection on the list, having minted in the middle of April 2022 for the unusually large launch price of about $10,000. Alas, buyers were purchasing more than mere pixelated owls: Moonbirds is a product of Proof Collective, an influential trio that includes Digg founder Kevin Rose.

It's possibly the best example of an NFT acting as both profile picture art and community membership. Proof Collective has an exclusive Discord frequented by some of the biggest players in crypto and NFTs. (Or at least, I think so; I'm not a big player, so I'm not in the Discord.) Full access to the Discord is only granted by owning 1 of 1,000 Proof Collective NFT passes, which would cost $334,000 right now.

Moonbirds is a step down from that, granting some access to the Discord and creating a secondary community of big players (medium players?).

For more about NFTs, check out my other explainer about nonfungible tokens as a whole. We've got a weekly newsletter about NFTs and cryptocurrency, too.


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